For a visual-minded person, a creation process starts with a sketch or a drawing on a blank paper. As we draw, we start to create. As Gombrich states, “Any face you scribble, however primitive or distorted, will impress you as a ‘creation’, an individual being, the potential inhabitant of an imaginary world.“
These sketches on a blank sheet of paper can come in to existence as a poster, billboard design or anything visual. In case of this project, it aims to explore the storyboards and their transformation to movies to explore the complex interaction of drawing and cinema in production.
Alfred Hitchcock introduced the idea for those on the production who are not visual-minded, which he says he is. He thought out every visual detail of his film while working on the screenplay. Every angle and camera move was thought beforehand.
Emotion Theory and use each of them (16 emotions) as criteria to re-transform our drawings to a new visual creation. To generate both verbal and visual data as cinema does, but in concern of re-interpretation of the data.
The emotions mapped according to relation of Plutchik’s 8 Basic and 8 Advanced Emotions and their relations to each other. Installation contains 80 quotes as texts and 80 quotes as sounds.
Projects aims to discover emotional designs of these quotes by typography. I seek to explore the capability of type to express emotions. Various typefaces assigned for various emotions.
To took a step further and code-driven typography used to re-interpret these forms, to convey the desired emotions in a more exaggerated way as it is reflected in Hitchcock movies. The appearances of types were manipulated to create certain moods and feelings.